Social Media and Content

I’ve been the client, the agency, the creative, the campaign planner and the talent, so I’ve lived on all sides of the story. My experience in all aspects social media and content - including strategy, content creation and copywriting, campaign planning and management, influencer strategy, community management and insights is as diverse and varied as the clients, brands, categories and campaigns I’ve worked with, including;

Weight Watchers, Spotify, Swarovski, DJ Dan Murphy, The National Heart Foundation, Star Observer, UTS, Sydney Uni, Macleay College, Sydney Homeless Connect, Adhesive PR, Banana Boat, St James Sydney Choir, Pfizer, Sense Group Activations, The Medical Republic, IBR Conferences, The Office of the eSafety Commissioner, CBHS Health Fund, General Assembly, B&T, The RightFit and many more.

Whether building communities or developing strategies, running live events, planning and managing paid social media campaigns, content planning, copywriting or influencer marketing, I believe that:

Great social media and content strategy is the combination of art, science and creativity

Mental Health

As an Ambassador for R U OK? I share my own experiences of living with depression, and my attempts to ‘check out early’, to demystify some of the complexity of mental health, and what it means to support friends, family and those around us.

Noticing the signs that someone is not loving life and asking 'Are you OK' are easier and more powerful than we think, and there are many ways to help, from simply being a friend who takes the time when one is needed to online resources and services or seeking professional help.

Talking more openly and honestly, encouraging everyday conversations, sharing experiences, resources, contacts and ways to help is valuable for creating more confidence in being able to help - whether it’s just listening on a bad hair day, or being there for the real challenges.

I’m also a member of the NSW Mental Health Commission Community Action Council ( CAC)

Model, Blogger

Signing with Wink Models in 2014 I’m often cast as the perfect dad or handy tradie, and featured in campaigns for brands including Masterfoods, Red Rooster, YouI, CBA, Weight Watchers, LG, Aussie Home Loans, BOC Gas, Rebel Sports, Blackwoods, Prospa and Hydralyte.

As an influencer and blogger I’ve worked with brands in a number of categories including Polished Man, Cupid’s Undies Run, skin and beard care, men’s fashion, events, entertainment and LGBT Community. Secretly though, I’m waiting and training for my big break as a swimwear model.