Around 4.4M Australians (18%) live with a physical and/or neurological disability and although they have wants, needs, interests and the same rights to information, products and services as all consumers, their unique needs to access them online are typically overlooked by brands.

Thanks to technology and our devices we're more connected with each other and the world around us - and the wifi 5g's - than we've ever been.. this should be making us feel closer and more connected, but it's leaving more and more of us feeling more disconnected, lonely, and craving human connection, more than ever.…. so if Facetime isn't the same as face time... I have to ask....

"We may live by the wifi, but is it really our strongest connection?"

Lego caused controversy when it dropped the news of its first ever set recognising Pride Month, and their response to criticism was awesome.

How does a small community organisation with limited time, budget and resources get the attention of an international community icon who just happens to be in town?

So exactly what are Instagram up to? Why are we taking likes away? What does it mean? How will we change as a result?

True influence is the real and identifiable impact an influencer has on their genuine audience, that directly relates to your brand and campaign.

I had a great chat with Mireille Ryan CEO of the Social Media Marketing Institute, about how to build a career, stand out, stay ahead and create a great experience in the diverse and ever changing  juggling act that is social media.   

To be a great marketer you need to have curiousity.

Everything and anything is possible in online dating, from the worst experiences to the best, which just sounds a lot like an average "day in the life of all of us" to me.

It’s simply a matter of navigating your way around the environment to stay safe while having fun and get what you want from your time online.

The future of social media is about being Real, Bold and Defined.