The theme of a year is a big yet simple idea, a single word, an uncomplicated concept, an adaptable sentiment, a story that connects priorities, decision making, goal setting and planning to one clear, central motivation.

The idea for The Year of The D may have been inspired by a thirsty joke, but the fundamental iDeas guiding me through 2018 weren’t.

I never make new years resolutions, they're rarely goals but basically big wishes with no plan to make them come true. Instead I give each year a theme that guides my decisions, actions and goals for the year to give them more of a purpose.