Around 4.4M Australians (18%) live with a physical and/or neurological disability and although they have wants, needs, interests and the same rights to information, products and services as all consumers, their unique needs to access them online are typically overlooked by brands.

Lego caused controversy when it dropped the news of its first ever set recognising Pride Month, and their response to criticism was awesome.

True influence is the real and identifiable impact an influencer has on their genuine audience, that directly relates to your brand and campaign.

I had a great chat with Mireille Ryan CEO of the Social Media Marketing Institute, about how to build a career, stand out, stay ahead and create a great experience in the diverse and ever changing  juggling act that is social media.   

To be a great marketer you need to have curiousity.

The future of social media is about being Real, Bold and Defined.